PUBG Mobile has the highest number of average monthly users, at 120 million.Shooter game apps were downloaded 1.8 billion times last year, a fall from 2.8 billion in 2020.The shooter game sub-sector generated $4.6 billion in revenue in 2022, a 27% decrease from the previous year.We have collected data and statistics on the shooter game sub-sector. While a touch-control version of Fortnite is now available on iOS and Android via the streaming game service GeForce Now, its unlikely that it will return to the Apple App Store or Google Play Store anytime soon. Perhaps concerningly for the genre, very few recent games are climbing revenue or download charts, and user interest seems to be down.
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However, this method is under investigation by the European Commission amid concerns about consumer protection and gambling, putting the revenue stream at risk. The world’s top 10 revenue generating mobile games in 2022 supported their titles through this structure, including PUBG Mobile.Īnother stream for apps is loot boxes, bundles of virtual items which can be accessed through gameplay or purchased directly. Live Ops treat games as a live service and continually delivers new features and updates to increase player engagement and retention. There is a diverse range of revenue streams available to games apps, but a structure which is key for most of the top games apps is Live Ops. This left the way clear for the “Big 3” shooter games – PUBG Mobile, Free Fire and Call of Duty: Mobile – to carve out most of the market.
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Developer Epic Games sued Apple, with both parties left unsatisfied with the ruling. In August 2020, the Fortnite app was removed from the App Store in a dispute over Apple’s commission on in-app purchases. It constitutes seven percent of all game revenue spent in Asia, five percent in Europe, and four percent in North America. The genre has maintained its position as fifth in the mobile games revenue charts since 2020 according to figures released by Sensor Tower, but overall revenue and download figures are declining more rapidly than the rest of the sector. These apps have various settings and features, and can be single-player or multiplayer, first-person or third-person, and the vast majority come with some microtransaction layer.
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With the continued popularity of pre-existing shooter video games, it was a natural step for shooter games to be developed and thrive on mobile.